I’m going to say the thing that most coaches won’t say

Nobody needs a coach.
 
That’s right - nobody needs a coach.
 
Even without a coach it’s possible to achieve the goal that you’re after.
 
Eventually.
 
So why do professional coaches exist across all areas of life from sports to business?
 
It’s to:
 
Create a solid strategy and structure to achieve their goals
Drive intentionality
Set expectations
Create accountability to do what they say they are going to do in the timeframe that aligns with their goals
Uncover blind spots - see the things that they don’t see
To move from good to great
Challenge them to look outside of what they’ve always done to achieve more
Communicate more effectively
Become a better leader for themselves, their teammates, their “sport”
Build relationships differently, more effectively
Create a team environment so everyone knows where they’re going and why they’re going there
 
It’s also to have a safe space to say the thing that they won’t or can’t say to other people. 
 
To be vulnerable.
 
To continue growing.
 
And all these things drive results. 
 
Faster than without a coach.
 
Whether it be winning the game, the series, the ultimate title.
 
Or
 
Increasing revenue, transforming a known space, exceeding your clients goals.
 
My client said it best:
 
“Every successful, professional athlete has a coach to help them maintain and improve to optimum performance.” 
 
Who’s supporting you to reach optimum performance?